By India Dowley
In today's fast-paced digital world, marketing newsletters play a pivotal role in captivating guests and driving bookings. An effective newsletter will showcase your hotel's unique features, encourage repeat stays and leave a lasting impression on guests.
In our comprehensive guide to creating the perfect newsletter, we unveil expert tips and strategies to help you create a hotel email newsletter that boosts bookings and encourages loyal customers through engaging content and a clear structure.
Newsletter Content Tips
1. Personalisation: forge a genuine connection
Establish a strong connection with your guests through personalised greetings that make them feel valued and appreciated.
IRL: The Hoxton, Amsterdam
"Hello [Guest's Name], Your Hoxton Experience Awaits! Get ready to indulge in Amsterdam's vibrant culture with a curated guide of local hotspots handpicked just for you."
2. Highlight your hotel's best features: stand out from the competition
Showcase your hotel's unique offerings and amenities, setting it apart from competitors and enticing potential guests.
IRL: Casa Bonay, Barcelona
"Introducing Our Rooftop Oasis: A Hidden Gem in the Heart of Barcelona. Unwind with breathtaking views, craft cocktails, and a relaxing poolside atmosphere."
3. Exclusive offers and promotions: create urgency for direct bookings
Share exclusive deals and promotions to create a sense of urgency and encourage direct bookings through your newsletter.
IRL: Hotel Emma, San Antonio
"Limited-Time Flash Sale: Book Now and Save 25% on Your San Antonio Getaway! Embrace Texas charm and luxury at our iconic riverside hotel."
4. Visual storytelling: engage readers with eye-catching imagery
People adore travel content, so use high-quality visuals in your newsletter, captivating readers and allowing them to envision their stay at your hotel.
IRL: Fogo Island Inn, Canada
Content featuring stunning images of the rugged coastline, modern architecture and cosy interior of the Fogo Island Inn, capturing the essence of a remote Canadian escape.
5. Social proof: amplify guest testimonials
Leverage the influence of guest testimonials to instil confidence and trust in your hotel's offerings, enticing readers to experience it for themselves.
IRL: The Surfrider Malibu, California
"Guests Love Our Oceanfront Hideaway! 'A slice of paradise with impeccable service.' – The Johnsons. See what others are saying about their dream stay!"
6. Local recommendations: enhance guest experiences
Curate local area recommendations to position yourselves as a tastemaker that will enhance guest experiences and immerse them in the destination.
IRL: The Thief, Oslo
"Unlock Oslo's Secrets: Insider Tips for an Authentic Norwegian Adventure! Discover hidden art galleries, hip cafés and must-visit landmarks recommended by locals."
7. Upcoming events and experiences: forge excitement and engagement
Pique potential guests’ interest with a carefully curated calendar of upcoming events and experiences that they won't want to miss out on.
IRL: The Ned, London
"Experience London's Best Jazz Nights: The Ned's Jazz Supper Club is Back! Groove to live jazz performances while savouring delectable cuisine."
8. Exclusive subscriber benefits: reward loyalty
Explore the perks of providing exclusive benefits to your newsletter subscribers, fostering guest loyalty and encouraging repeat bookings.
IRL: The William Vale, New York
"Exclusive Pre-Sale Access for Our Loyal Guests: Book Early and Save on Your Next NYC Escape! Unlock unbeatable rates and exciting perks."
9. User-generated content: build an active community
Harness the power of user-generated content to create a sense of community and engagement among your guests, fostering a shared love for your hotel.
IRL: Freehand Miami, Florida
Features captivating guest photos, from poolside hangs to rooftop gatherings, showcasing Freehand Miami's vibrant and social atmosphere.
10. Compelling call-to-action: encourage immediate action
Craft a compelling call-to-action that drives readers to take the next step and book their stay directly with your hotel.
IRL: The Brando, French Polynesia
"Paradise Awaits: Book Your Private Island Retreat at The Brando Now! Experience pure luxury, pristine beaches, and exclusive activities."
Newsletter Structure Tips
- Engaging subject line: grab the reader's attention with an intriguing subject line that entices them to open your newsletter.
- Personalised greetings: address each recipient by their first name to create a warm and welcoming tone.
- Eye-catching header: include a visually appealing header image that reflects your hotel's branding and sets the tone for the newsletter.
- Highlight unique features: use captivating images and concise text to showcase the most distinctive aspects of your hotel.
- Exclusive offers: place your exclusive deals and promotions prominently in the newsletter to encourage immediate action.
If you are interested in our communication consultancy services, please get in touch here.