ChatGPT is revolutionising business innovation. Luxury brands have a choice: adapt and integrate or risk being left behind. Here, we explore how you can implement it in your business strategies, looking to heavyweights including Rolex, Chanel, Four Seasons and Aman Resorts for inspiration.
As the timeless appeal of the Highlands continues to grow, we share our top picks for crafting the perfect Scottish retreat, complete with hotels, restaurants and activities.
Solo travel is increasingly popular and hotels must adapt to the changing preferences of digital nomads. We explore the key elements that today's solo travellers prioritise in their hotel experiences and highlight our favourite hotel groups catering to their needs.