Journal

India Sehmi is an influencer and blogger (@theindiaedit) with years of expertise creating content in the luxury travel, hospitality and wellness sectors. Her signature style – chic and refined with an edge – has earned her collaborations with the likes of Soho House Group, Belmond, Beaumier, NoMad London, Hoxton, Gleneagles, Experimental, and the Newt in Somerset.    In an age where influencers remain pivotal in marketing campaigns, we sat down with India to discuss what it takes to become an influencer, how to forge links with – and make striking content for – luxury establishments, and why she believes collaborating with...

When the cold and dark winter months drag on at home, packing a suitcase for a break under the sun seems irresistible. But when trading the inclement weather of home for the colour and vibrancy of a sunny destination, it’s important to consider just how much winter sun you might find.  According to a study conducted by Find My Casino, the best global destinations for winter sun have been carefully calculated. Analysts compared sunshine hours for each destination to London, in order to see how much sun tourists will gain per day. This was analysed in comparison to the total...

Over the past two years, the luxury travel industry has made strides in restoring its former strength. Individuals are more eager than ever to make up for lost time by returning to a colourful life of holidays and retreats in the wake of lockdown. But with this post-pandemic world comes a new set of trends and preferences that promise to re-shape the landscape of luxury travel in 2023.  Sequel recently attended the International Luxury Travel Conference in Cannes – a global event attracting the world's top travel experts and industry leaders. In a report commissioned by American Express, the mindset of...

With our social-first approach to content creation, we delve into your desired online demographic to understand what content they want to see. From conceptualisation to curation, we carefully capture each part of the experience through professional videography and photography. As a travel brand, your content must instantly inspire and engage your audience. Curating content which is aspirational, yet approachable, allows prospective guests to place themselves at your destination. Creating content for our travel clients fulfils not only our excitement for exploration, but helps others to discover the unturned beauty of destinations.   With a particular eye for detail and pleasing aesthetics, Sequel...