"BEAUTY PIE is a monthly subscription service, offering premium skincare and make-up at incredible prices"
The first luxury beauty buyers’ club headquartered in London, BEAUTY PIE has revolutionised the beauty industry. Founded by beauty guru Marcia Kilgore - who also created FitFlop, Soap & Glory, and Remède - BEAUTY PIE is a monthly subscription service, offering premium skincare and make-up at incredible prices, by going direct to the world's leading beauty labs and cutting out the middle-men. With over 80,000 5 star product reviews, and over 270k followers on Instagram, BEAUTY PIE has built a cult-following of loyal beauty insiders.
“The trending hashtag #TextureTuesday is associated with 450k posts
on Instagram to date.”
BEAUTY PIE approached Sequel to create content as part of its Texture Tuesday campaign. The trending hashtag #texturetuesday is associated with 450k posts on Instagram to date. It invites content creators to post their best macro photography and videography, showing off close-up textures and beauty products in a whole new way.
Sequel was tasked with shooting a selection of images and videos for over 25 products in the BEAUTY PIE make-up and skincare collection. The videos were shot for Instagram Reels with the #texturetuesday community in mind, with engaging shots of lipstick smudges and cream blush swatches in vivid, coloruful detail.
See further examples of our beauty and texture photography and videography on The Texture Files, an extended portfolio of our work.