“We were trusted to shoot In Capri's first ever collection: a truly timeless and sophisticated collection of swimwear”

A carefully curated content trip in Italy: we worked closely with local tour guides and residents to ensure no corners were uncovered. Our journey with In Capri began on the Italian Riviera, in the beautiful seaside town of Boccadesse. Inspired by the captivating charm and glamour of Italy; our task was to capture the In Capri collection in an effortless, and authentic Italian manner. From full planning and organisation to execution, the Sequel team provided creative direction, photography, videography, editing, styling and makeup and directed the location campaign shoot from start to finish.

“We ensured that each piece worked harmoniously with its setting, matching lustrous azure blues with deep ocean hues and bright whites with fun, pastel palettes”

The Cinque Terre is host to an abundance of colourful, and characterful surroundings - an idyllic backdrop for a swimwear photoshoot in Italy. We photographed the swimwear collection in the charming Italian seaside towns of Camogli, San Fruttuoso and Manarola, bringing each piece to life in its perfectly paired surrounding. After an incredibly successful launch of their first collection, In Capri announced a second collection was on its way. We were delighted when the brand’s founder trusted us to shoot another campaign for the luxury Italian swimwear.

For the second trip, we travelled to the borders of the French Riviera - Menton. The beautifully vibrant seaside town is just shy of the Italian town, San Remo. The colourful village   is bursting with Italian history, having only been acquired by France just over 100 years ago. 
The brightly coloured buildings are a magical backdrop for the elegant swimwear. We ventured around the coast to the Cap de Nice, which boasts calming, textured tones and a punchy turquoise palette - the perfect setting for the rich cappuccino and bright white swimwear.