Fine, alcohol-free fragrances; harmless to the hair and skin.

Brûmée is elevating fragrance; in how it’s made and how it’s worn. For too long, the beauty industry has overlooked the harmful ingredients in mainstream fragrance, many of which contain up to 80% denatured alcohol. Brûmée’s perfumes are completely alcohol-free, and use only raw, natural ingredients in a water-based solution, making them void of any harmful properties. Each scent is an innovative formulation made possible by their expert perfumers in the fragrance capital of the world: Grasse, France.

"Our UGC Campaigns are for brands looking to harness the power of “user-generated” content, over the more “traditional” in-house shoots"

Sequel had the pleasure of running a User-Generated Content (UGC) Campaign for Brûmée. One of our most popular services, UGC Campaigns are for brands looking to harness the power of “user-generated” content, over the more “traditional” in-house shoots. They are for brands looking to target a particular demographic and aiming to get the most varied and relatable images and videos possible. When done right, a UGC campaign can be more influential than any form of brand content. UGC typically performs best on social media, because it’s authentic, original and made by real people. It’s therefore no wonder that we’ve seen a huge surge in brands looking to run UGC campaigns in recent months.

"Sequel works with your team to understand the gaps in your content bank and who you want to target through the content."

How does a UGC Campaign work? Sequel works with your team to understand the gaps in your content bank and who you want to target through the content. We’ll set the deliverables according to how much imagery and videography you need, then scout for content creators who best fit the brief. We'll devise a moodboard, handle all communication, contracts and payments with the content creators and deliver a stunning gallery of UGC to you by an agreed deadline. All you need to do is pick your favourite shots.

Brûmée wanted to capture the relationship of their luxury fragrances with the skin through imagery and video. The result was a beautiful, diverse bank of imagery and several ‘review style’ videos mentioning key brand messaging, to be used on Instagram Reels and in social media ads.

Interested in running a UGC Campaign for your brand? Get in touch via the button below. 

 

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