“After churning through multiple marketing and PR agencies, what an utter relief it was to find Sequel. All we needed was a one-off content shoot and now we use them on a recurring basis for absolutely everything they offer. Thank you for being so wonderful to work with, it is an absolute pleasure.”
— Mike Morrison, CMO, YourZooki
YourZooki is one of the UK’s most popular premium supplements brands, offering innovative vitamin products online and in prestigious retailers such as Harrods, John Bell & Croyden and Selfridges. With sensational growth in the first three years of business, the acclaimed health brand was looking for a content refresh and creative consultancy across PR and Influencer Marketing.
Through our monthly content creation solution, we help YourZooki to keep their photography and videography looking fresh and engaging; responding to new product launches and the team's wider marketing calendar. The result is powerful, varied and relatable images and videos that can be used across YourZooki's website, emails, social platforms and ads.
By running successful, large-scale micro influencer programmes alongside, we helped to grow a community of loyal brand advocates and bolster the brand's content bank even further. Our latest influencer campaigns have enabled YourZooki to obtain honest feedback of their popular Liposomal Vitamin C, Collagen and Turmeric Zooki sachets, which has proved invaluable in positioning YourZooki as a go-to innovative wellness brand amongst a new millennial and Generation-Z audience.
With a popular and delicious range of products, including Vitamin C, Turmeric, Gut Biome, Omega 3 and Collagen, YourZooki has established a cult celebrity following. Sequel focused on a tailored Consumer PR approach, and through targeted gifting and forging key media relationship, coverage was secured in top tier titles including Forbes, Telegraph, Metro, GQ and Conde Nast Traveller to name a few.